When we think about a personal brand photo shoot, many people only imagine portraits looking at the camera.
And if, those portraits are important.
But if you want your photographs to really help you sell, connect with your audience and make content creation easy, you need much more than a profile photo.
That is precisely what we worked on in the session.Myriam, founder ofMymy Marketing, digital marketing and social media specialist.
Its objective was not only to renew its image.
He needed a photo bank that would allow him to communicate everything he does during the coming months.
1. Portraits of authority
The first photographs that cannot be missed are those where you convey confidence.
They don't have to be serious.
But they should reflect professionalism.
They are the perfect images for:
- Page “about me”.
- LinkedIn.
- Conferences.
- Interviews.
- profile photo.
2. Photographs working
People want to know how you help.
That's why we photograph real processes.
In the case of Myriam, We capture moments working with the computer, reviewing strategies and planning content.
These types of images work very well to talk about:
3. lifestyle photographs
Not everything has to be work.
The most relaxed photographs help humanize your brand.
a smile.
A coffee.
a conversation.
A pause.
They are images that generate closeness.
And closeness generates trust.
4. Photographs with space for text
Many times we only think about Instagram.
But those same photographs can be used to:
- Newsletter.
- Blog.
- Advertising.
- Presentations.
- Web.
That is why it is important to leave clean areas where you can add headlines or calls to action..
5. Horizontal photographs
A very common mistake.
Only take vertical photos.
Then it's time to design the website and there are no images that fit.
During all my sessions I take both vertical and horizontal photographs.
6. Detail photographs
The laptop.
The mobile.
The notebook.
hands writing.
Small details help a lot to illustrate blog articles, carousels or newsletters without always repeating the same portrait.
A strategic session is not about taking pretty photos
It consists of creating an image bank that works for you.
That you can use for months.
Make it easier to communicate.
And that conveys exactly what you want your future clients to perceive..
That was what we were looking for during Myriam's session..
Because a good photograph not only shows who you are..
It also helps explain how you work and why they should trust you..
Do you need to renew the photos of your personal brand??
If you feel like your business has evolved but your photographs still tell an old story, It's probably time to update your image..
A strategic personal branding session will allow you to have content for social networks, website, newsletters, advertising and launches, all aligned with your identity and your business objectives.