PERSONAL BRAND PHOTOGRAPHY
Have you already returned to the routine? Did you come back a while ago? Are you still on vacation? Halfway through the month of September and we have started strong and eager to tell you all my secrets to grow your personal brand and elevate it to the highest level..
And we start like this, directly, with a question that you have probably asked yourself many times: “Do I have to take personal brand photos to promote my company…?” Or another like: “But my company is a pharmacy, Should I also do a personal branding session…? Well, I have the same answer for both: Of course!! Of course!!
It is not for nothing that the phrase “a picture is worth a thousand words” exists..
Nowadays, make yourself known as a brand, promote it and even sell through social networks (social selling) it is essential. Traditional techniques have been relegated to the background. And... what is the first thing that these social networks require?? An IMAGE.
I confess that I am a big fan of copywriting and storytelling and their good use.. I know a good text, have a good image or not, can engage and get many views and engagement. It's more, I dare say that a good persuasive text will help you SELL. BIG TIME!.
But, How many times have you created a piece of text for your publication and you have not obtained the expected results?, or even worse, It has gone unnoticed and many people have not even read it.? It has happened to me and not just once.. That's why, to get good results, a good image will make a difference.
This is where personal brand photography comes into play.. You're going to need photos that speak for themselves., that show your personality, your values, your work and, both, reflect closeness and professionalism.
Professional photos will elevate your brand to another level. They will be relevant photos that bring you closer to your audience, to your ideal client, that communicate what's behind your brand, that professionalize your image and help you humanize your profile and CONNECT with your audience. And furthermore, they are going to DIFFERENTIATE you.
As I said before, There comes a time when you wonder if your company also needs personal branding photos and my answer is clear.: Definitely!
Why, Not only fashion or gastronomy brands need photos to show their customers their products.. A brand is not just what it sells, it's much more. It's you, the people who work with you, the processes behind each project or sale you carry out, the day-to-day dynamics as a professional, what inspires you… There are so many things that encompass a personal brand that, for that very reason, photography is essential for everyone. Whether it's a pharmacy, a clinic, an academy, or an architecture studio, your social networks are going to need it. Not just to show your product or service, but to humanize and bring that human side that will be responsible for bringing you closer and connecting with your audience, build trust and in the long run, sell. Why, speaking clearly, no social media nowadays, there is no online presence.
Go ahead and give your brand a 180º turn.
If I haven't convinced you yet, don't stop reading my post Why do I need personal branding photos? There I give you more keys so you can see how important professional photography is for your brand.. Y, If you need any type of advice, feel free to contact me.
Remember that you can follow my daily work on my Instagram account @aranzazumorera. I will be very excited to see your comment there..
See you soon!
Arancha